Black background with a white line drawing of a plant with roots and leaves, and the words "Good Roots" in the center.

From Honest Soil With Grateful Hands

Heidi was looking for an identity that not only told the story of who Good Roots is but what it stands for.

Overlay text with brand logo and slogan on a background of dusty, rusty machinery. The logo features a stylized plant with roots, and text reads 'Primary Logo GOOD ROOTS' and 'Wordmark GOOD ROOTS From Honest Soil With Grateful Hands' with initials 'GR' at the bottom.

Identity Rooted in Family

Good Roots is run by Heidi and her husband Jason. Along with the help of their three daughters Ellie, Lilly, and Callie. Together they plant, grow, and harvest everything they sell for Good Roots right at home on their farm.

So this logo really needed to feel homegrown, authentic, and honor a deep familial bond.

To do this, we began by including two off-shoots of roots. These ‘Good Roots’ represent Heidi and Jason as the family foundation. These roots then connect into 3 stems of flowers representing their three daughters.

From Honest Soil. With Grateful Hands.

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Seamless pattern of brown and purple flowers with green leaves on a beige background.

Honest Soil

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.

Design mockup for Good Roots with a logo featuring a simple line drawing of a plant with flowers, leaves, and roots. The right side includes a stylized text header with the words 'Good Roots' and a subtitle 'From Honest Soil With Grateful Hands.' A color palette strip shows shades of green, beige, pink, and orange. There are sample text labels for language styles and a decorative pattern with flowers and leaves on a beige background.
A farmers market stall under a red canopy with a "Good Roots" banner, displaying potted herbs and plants, with two children sitting behind the table in rainy weather.
Three vibrant orange and yellow flowers with green centers and lush green leaves in the background.
A woman and a young girl smiling outdoors in a wooded area, both wearing light-colored shirts with a tree graphic and the words 'GOD ROOTS' on them.
Colorful zinnia flowers in pink, orange, yellow, red, purple, and magenta in a garden setting.
Clear plastic container with four oatmeal cream pies, labeled 'Good Roots, Oatmeal Cream Pies, $8'.
A colorful display of various flowers in purple, pink, red, orange, and yellow, arranged in baskets on a green surface outdoor.